Frequently asked questions.

Lumr Academy is training: programs and masterclasses that help you and your team use AI in your work. Lumr Labs is implementation: we build custom automations and tools for your business. You can use either, or both.

• Leading an organisation or sitting on a board? AI for Leaders
• Running a small business or working independently? AI for SMBs
• Want to build your own website or web tool? Vibe Coding
• Not sure yet? Try a masterclass first.

No. They’re designed for people who want to use AI in their work, not people who already work in tech.

Most training runs online. AI for Leaders can also run in person by arrangement, and we offer in-person team training for companies.

Bookings and payments happen on the booking page linked from each program. That provider’s terms apply. [I NEED TO ADD: booking links]

[I NEED TO ADD: your cancellation and refund terms]

Yes. Lumr Labs builds automations and tools around how your team works. You don’t need to do any training first. Explore Lumr Labs

One focused, 90-minute session on a single topic. Each one is a module from AI for SMBs, run on its own.

Your first masterclass is offered at no cost, so you can see how we teach before choosing a full program.

Yes. Masterclasses are a simple way to start before signing up for the full program.

No. It’s built specifically for boards and C-suite leaders, around the decisions leaders actually make about AI: where to invest, what to watch out for, and how to roll it out.

Yes. After the workshop, we can build a custom training program for your whole company, shaped around how your business works.

It’s built for your leadership team, so there’s no fixed limit. We’ll set it up around your group.

Yes, by arrangement. Get in touch and we’ll work out the details. Otherwise, it runs online.

Get in touch and we’ll talk through what you need.

Yes. Every session runs online and live.

Every session is recorded, so you can catch up any time.

A paid subscription to an AI assistant, such as Claude, ChatGPT or Gemini. The basic paid plan is enough, but the free version won’t be. We use Claude in the sessions, but any of the major ones will work. You’re welcome to bring your own work, or follow along with our examples.

Yes. Some modules also run as standalone masterclasses, and your first one is offered at no cost.

A new group starts every month. Each one runs for four weeks, with sessions on Tuesdays and Thursdays.

No. It’s designed for people without a technical background. If you can describe what you want, you can learn to build it.

Not at all. Each session is booked individually, so you choose how far to take it. If a polished website is your goal, the first two sessions cover it.

The program is not tied to any one tool. Expect roughly $25–50 per month for tool subscriptions. [I NEED TO ADD: specific tools needed]

Your own website, then a working web tool built from it, such as an internal tool for your team.

We show you how to find and fix problems as you build, so you’re not stuck when something goes wrong.